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Terms of Service – Generative Engine Optimization (GEO)

Last Updated: August 26, 2025

1. Introduction

Thank you for choosing Get A Copywriter, Inc. (“Epiic,” “epiic.ai,” “Company,” “we,” “us,” or “our”) for Generative Engine Optimization services. These Terms of Service – Generative Engine Optimization (“Terms” or “TOS”) govern your (“Client” or “you”) purchase and use of our GEO services.

By placing an order, prepaying, checking an acceptance box, signing an Order Form/SOW, or using the services, you agree to these Terms. If you do not agree, do not purchase or use the services.

Order of precedence: If there is a conflict, the following controls in this order: (1) the signed Order Form/SOW (including service-specific addenda), (2) these Terms, (3) any proposal/estimate.

2. Services & Work Practices

2.1 GEO Services

We provide services intended to improve your visibility and performance within AI-driven search/answer experiences (e.g., Google AI Overviews, ChatGPT, Claude, Perplexity, Gemini, and similar). Services may include: GEO audits, strategy, content and entity optimization, structured data, authority building, implementation, monitoring, and reporting. Services are provided on time-and-materials and/or retainer or fixed-fee bases as set forth in the Order Form.

2.2 Process & Approvals

We may deliver work in phases (audit → strategy → implementation → monitoring), but we are not obligated to wait for your approval to proceed unless the Order Form requires a formal approval gate or you instruct us in writing to pause. If you do not provide timely inputs/feedback, we may proceed using professional judgment to meet timelines, or pause at our discretion.

2.3 Client Responsibilities

You will (a) provide timely access to required accounts, systems, data, brand guidelines, and content; (b) ensure all materials you provide are accurate, lawful, and non-infringing; (c) maintain appropriate backups; and (d) promptly review deliverables.

2.4 Platform Compliance & Ethical Standards

We do not implement deceptive, manipulative, or non-compliant tactics. We reserve the right to refuse or pause work that, in our judgment, risks violating laws, regulations, or platform terms.

3. Estimates, Rates & Changes

3.1 Rates

Rates and billing model are stated in the Order Form or estimate and may vary by service type and complexity.

3.2 Estimates

Any hours/costs we provide are good-faith, non-binding estimates. Actual effort and spend may exceed estimates due to scope evolution, complexity discovered, or additional requests. We may, but are not obligated to, notify you before we exceed an estimate.

3.3 Changes & Out-of-Scope

Requests outside the agreed scope (or substantive changes to previously delivered work) are out-of-scope and billable under our then-current rates or will require a change order.

4. Revisions

4.1 Included vs. Billable

Revisions may be included or billable depending on the service type and what your Order Form/SOW specifies.

  • Example: A GEO Audit may include one round of clarifying questions and a readout, but further iterations are billable unless the Order Form states otherwise.

  • Content writing/design may include a stated number of revisions; beyond that, standard hourly rates apply.

If the Order Form is silent, revisions are billable at our standard rates.

5. Payments, Prepaid Balances & Taxes

5.1 Prepayment & Drawdown

You agree to prepay (or fund a retainer) before work. We draw down against the balance for time and materials, pass-through costs, and expenses.

5.2 Insufficient Balance

If funds are depleted or invoices are overdue, we may suspend work until fully funded and current.

5.3 Non-Refundable; Commitments

All payments are final and non-refundable. If you purchase a fixed-term or annual commitment, it is non-cancellable and non-refundable. Early termination (by either party) does not relieve you of paying the full committed amount.

5.4 Invoices, Late Fees & Collection

Invoices are due upon receipt unless stated otherwise. Late amounts may accrue interest at the maximum permitted by law (or 1.5% per month, whichever is lower) and you agree to pay reasonable collection costs, including attorneys’ fees.

5.5 Chargebacks

You agree not to initiate chargebacks. If a chargeback is initiated, you remain responsible for the full amount, related bank fees, and our reasonable costs.

5.6 Taxes

Fees are exclusive of taxes. You are responsible for applicable taxes, duties, and similar charges (excluding taxes on our income).

6. Ownership, IP & Tools

6.1 Deliverables You Pay For

Upon full payment, you own the final deliverables we expressly designate as “Client Deliverables” (e.g., reports, strategies, custom content created for you). We grant no ownership until paid in full.

6.2 Our Pre-Existing IP & Methods

We retain all rights to our templates, know-how, processes, software, models, prompts, documentation, scripts, and pre-existing or generic materials (collectively, “Epiic Materials”). We grant you a non-exclusive, non-transferable license to use Epiic Materials solely as embedded in the paid Client Deliverables.

6.3 Third-Party Tools & Licenses

We may use third-party software, data sources, plugins, or platforms. You must comply with their license terms and pay associated fees unless otherwise agreed in the Order Form. We are not responsible for third-party availability, performance, or changes.

6.4 AI Tools & Human Review

We may use AI tools to draft or analyze content. AI outputs may contain errors; you remain responsible for legal/compliance review and final approval before publication or reliance.

7. Confidentiality & Data

7.1 Confidentiality

Each party will use commercially reasonable measures to protect the other’s Confidential Information and will use it only to perform under these Terms.

7.2 Data Access & Permissions

You grant us necessary rights to access, process, and use your accounts/data to perform the services. You represent you have obtained all consents/permissions required by law.

7.3 Security

We implement commercially reasonable security; however, no system is perfectly secure, and we make no guarantees against unauthorized access.

7.4 Data Processing

If a data processing agreement (DPA) is required, the parties will execute Epiic’s standard DPA.

8. GEO-Specific Disclaimers

8.1 No Performance Guarantee

AI platforms and search systems are experimental and rapidly changing. We do not guarantee any specific ranking, inclusion in AI answers/overviews, traffic, leads, conversions, or revenue.

8.2 Platform/Algorithm Changes

We are not responsible for impacts caused by platform policy changes, penalties, downtimes, account suspensions, or algorithm updates.

8.3 Compliance & Risk

You are responsible for compliance with laws (advertising, privacy, IP, consumer protection, claims substantiation, industry rules). We do not provide legal advice.

9. Subcontractors & Third Parties

We may engage subcontractors, vendors, and third-party platforms. We will take commercially reasonable steps in selection and management; however, we are not responsible or liable for their acts, omissions, availability, security, or performance.

10. Publicity & Portfolio

Unless prohibited in the Order Form, you grant us permission to reference your name/logo and project, and to share outcomes or testimonials in our marketing. You may opt out by notifying us in writing (prospectively).

11. Term, Suspension & Termination

11.1 Term

These Terms begin when you first purchase or use the services and continue until all applicable Order Forms are completed or terminated.

11.2 Suspension

We may suspend services immediately for non-payment, legal/compliance risk, abusive conduct, or platform/account issues.

11.3 Termination for Cause (Plain English)

If a party materially breaches these Terms or an Order Form and doesn’t fix the breach within 30 days after written notice, the other party may terminate the impacted Order Form (or these Terms).
Important: Prepaid, retainer, fixed-fee, and annual commitments remain non-cancellable and non-refundable. Termination—whether by you or by us—does not entitle you to refunds or relieve you of paying committed amounts due or accrued.

11.4 Termination for Convenience (Our Option)

We may terminate any Order Form or these Terms for convenience with written notice. Prepaid/committed amounts are non-refundable; at our discretion we may provide a credit.

11.5 Effect of Termination

Upon termination, (a) accrued amounts become immediately due, (b) your right to services ends, and (c) you retain rights to any fully paid Client Deliverables. Sections intended to survive (e.g., payments, IP, confidentiality, disclaimers, limits, indemnities) will survive.

12. Warranties & Disclaimers

EXCEPT AS EXPRESSLY SET OUT IN AN ORDER FORM, THE SERVICES AND DELIVERABLES ARE PROVIDED “AS IS” AND AS AVAILABLE, WITHOUT WARRANTIES OF ANY KIND (EXPRESS, IMPLIED, OR STATUTORY), INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR ERROR-FREE/UNINTERRUPTED OPERATION.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

  • WE ARE NOT LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, COVER, PUNITIVE, OR LOSS-OF-PROFIT/REVENUE/GOODWILL/DATA DAMAGES.

  • OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS **WILL NOT EXCEED THE FEES YOU PAID TO US IN THE THREE (3) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
    These limits apply regardless of theory of liability and even if we were advised of the possibility of such damages.

14. Indemnification

You will indemnify, defend, and hold harmless Epiic and its affiliates, directors, officers, employees, and agents from any claim, loss, liability, cost, and expense (including reasonable attorneys’ fees) arising from: (a) your content, products, or services; (b) your breach of these Terms; (c) your violation of law or third-party rights; or (d) your use of deliverables contrary to guidance or applicable terms.

15. Non-Solicitation

During the term and for 12 months thereafter, you will not directly or indirectly solicit or hire any Epiic employee or contractor who worked on your account, without our prior written consent. If you do, you agree to pay liquidated damages equal to 50% of the individual’s annualized compensation (or $15,000, whichever is greater), as a reasonable estimate of our harm.

16. Acceptable Use & Restricted Content

You will not request or use services to create, promote, or distribute illegal, infringing, deceptive, hateful, or harmful content; or to violate platform terms, privacy, or consumer protection laws. We may refuse or stop work we deem risky or non-compliant.

17. Force Majeure

We are not liable for delays or failures due to events beyond our reasonable control (e.g., internet/hosting outages, platform changes, labor issues, war, acts of government, disasters).

18. Independent Contractor

We provide services as an independent contractor. Nothing creates a partnership, joint venture, or employment relationship.

19. Governing Law; Disputes

These Terms are governed by the laws of the State of Delaware, U.S.A., without regard to conflict-of-law rules. The parties will first attempt good-faith resolution. If unresolved, the dispute will be brought exclusively in the state or federal courts located in Delaware. Each party consents to jurisdiction and venue there.

20. Privacy & Cookies

Please review our Privacy Policy and Cookie Policy for details on data collection and use:

21. Modifications

We may update these Terms at any time. The then-current version will be posted on our website and is effective upon posting. Your continued use of the services constitutes acceptance.

22. Miscellaneous

Entire Agreement. These Terms plus applicable Order Forms are the entire agreement.
Severability. If any provision is unenforceable, the rest remains in effect.
No Waiver. A failure to enforce is not a waiver.
Assignment. You may not assign without our written consent; we may assign to an affiliate or in a reorganization.
Non-Exclusivity. We may provide similar services to others, including competitors.
Notices. Formal notices to Epiic must be sent to legal@epiic.com with the subject “Legal Notice.” (Email only.)

Contact

support@epiic.com